Latest News
Stay updated with our latest developments and achievements.

Friendship Festival
10 years of Friendship Festival! As every summer, Elbar Beer traveled across many Albanian cities for 24 consecutive days, bringing music, fun, and a unique experience. Thi...
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Elbar BEER, FRIENDS, HEART
This year, Elbar comes with a brand-new redesign, creating a powerful, modern look closely connected to Albanian tradition. Inspired by the traditional saying "Bread, Salt,...
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Road to Success 2025
Road to Success – 10th Edition. 10 years of dedicated contribution to personal and professional development through a high-impact 2-day experience. It condenses decades of ...
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Everything changes with LIPTON ICE TEA
Lipton Ice Tea introduces a double innovation to the market: the launch of new PET packaging formats (0.5L and 1.5L) alongside the international campaign "Everything change...
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Amstel: A new campaign full of memories.
Amstel invites us to celebrate and relive the beautiful emotions shared over 34 years in Albania, bringing back the legendary slogan from the early '90s "Ç’KENI MORE, KËSHT...
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Mastering Business 2025
Get to know the secrets of "Mastering Business". The right knowledge, decisions, and actions to scale your business. A premium business training program designed for entrep...
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Magazine 2024
REVISTA 2024 is officially out! Click to browse our annual corporate magazine publication to check our major structural projects of the year, business milestones, and conti...
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FRIENDSHIP FESTIVAL 2024
The Friendship Festival traveled for 31 days across major cities in Albania, gathering friends and families with Elbar beer and live musical performances from top artists l...
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Road to Success Training Event 2024
Road to Success Training Event 2024! Two transformative days dedicated to improving your quality of life, mapping your personal and professional goals, challenging your cur...
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Aranxhata - Glina New Flavors
After 50 years of successful local history, Glina Water returns with a unique surprise: Aranxhata, the authentic Albanian soft drink. Mastered to satisfy every taste, it is...
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